Past client

Trill Burgers: ads, design, email and a loyalty kickstart

Ad management, graphic design and email marketing for Houston’s Trill Burgers, plus the kickstart of its loyalty program.

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What it is

A Houston smash-burger brand co-founded by Bun B (Bernard Freeman), Andy Nguyen and Nick Scurfield. It began with pop-ups in August 2021 (Eater Houston, July 29, 2022).

What we did

Aviate ran ad management, graphic design and email marketing for Trill Burgers, and kickstarted its loyalty program.

Public proof points

  • Eater Houston, July 29, 2022: Trill Burgers, still a pop-up, won Good Morning America’s “United States of Burgers” competition and a $10,000 prize.
  • Houston Public Media, June 7, 2023: The first restaurant opened on S. Shepherd Dr., with about an hour’s wait to order around 1:30 p.m. on opening day.
  • Click2Houston, Sept. 24, 2026: Reported a fourth Houston-area location opening on Westheimer, following Spring (April 2025) and Missouri City (December 2025).

By the numbers

$10,000GMA “United States of Burgers” prize (Eater Houston, July 29, 2022)
4Houston-area locations by late September 2026 (Click2Houston)

No launch date is published for the loyalty program, so none is given here.

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