Past client

The Alley USA: grand openings from Irvine to Honolulu

Aviate ran grand openings for The Alley at Irvine Spectrum, Ala Moana and Las Vegas, plus The Alley USA Instagram and campaigns.

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What it is

A Taiwan-based bubble tea brand. Eater LA (Apr. 6, 2022) reported that Kei Concepts scaled The Alley to Southern California. The first Kei-run shop opened in Fountain Valley, next to GEM Dining, in October 2019.

What we did

At the time, The Alley was a franchise under Kei Concepts, which held The Alley’s US master franchise. Aviate ran The Alley’s grand openings at Irvine Spectrum (Feb. 15, 2020), Ala Moana in Honolulu, and Las Vegas. We also ran The Alley USA Instagram account (@thealley.usa) and its campaigns.

Public proof points

  • Eater LA, Apr. 6, 2022: Reported Kei Concepts bringing The Alley to Southern California, including the Irvine Spectrum opening on Feb. 15, 2020.
  • Irvine Spectrum grand opening, Feb. 15, 2020 (run by Aviate): Orange Coast’s Feb. 14, 2020 preview reported free merchandise for the first 100 guests and buy-one-get-one drinks all day.

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